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What if advertising was the art of renewing?

...June 20, 2013

Last night was the 3rd and penultimate award ceremony at CANNES LIONS 2013 and Lions for Press, Cyber, Design, and Radio were given out.  The Grand Prix in Press was giving to TBWA\Media Arts Lab in Los Angeles, for the iPad Mini campaign which used the front pages of magazines as the back-cover ad. The […]

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What if we rewarded creative media use?

...June 19, 2013

Yesterday evening, at the Cannes Lions 2013 awards, prizes were given out in the categories of Media, Outdoor, Mobile, and Innovation. The Media Grand Prix for 2013 went to Ogilvy Amsterdam for their moving campaign “Why wait until it’s too late?” for DELA insurance (video above) that cleverly used many different online and offline media. […]

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What if we already knew who the big winner at Cannes was?

...June 18, 2013

Featured on my blog last November, “Dumb Ways to Die” could become the most awarded campaign in the history of Cannes. McCann Melbourne’s wonderful campaign for train safety, featuring a video that has garned over 50 million views is registered in 12 categories, and last night “Dumb Ways to Die” took home the Grand Prix […]

What if Cannes wasn’t lacking in humour?

...June 18, 2013

To celebrate the first day of the Cannes Lions International Festival of Creativity, I wanted to showcase some particularly funny ads.  The above, done by Leo Burnett Paris for Trefle toilet paper is an excellent response to the paper-free lifestyle! Enjoy the 6 others below!

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What if liking was the same as paying?

...June 4, 2013

At a Beyoncé concert in Belgium, Pepsi and TBWA\Belgium débuted THE LIKE MACHINE, a soda distributor that doesn’t accept money, but Facebook Likes. It’s easy to use: with your smartphone go to likepepsi.com and sign in using your Facebook account, you then “like” Pepsi’s Facebook page and immediately receive a free Pepsi. Thanks to geolocalized […]