Monthly Archives: August 2013


What if we got our chef together?


After the Zesty Guy, BEING LA has debuted Get your Chef Together for Kraft’s Recipe Makers sauce mixes. Featuring celebrity chefs, Rocco DiSpirito and Carla Hall, playing some very particular (and very mouthy) “kids”, these TVCs are funny with a hint of edge.  What’s more the  Get your Chef Together website provides recipes, Q&As, and a store locator. You now have no excuse to not get your chef together!


What if it pays to love (good) advertising?

The “Adlove Project” was how TBWA\Istanbul recruited 5 interns, who in addition to being judged on their CV and talents, were judged on their love of (good) advertising.  Working with Minder, a company that specializes in neurotechnology, some 500 candidates were hooked up to monitors and watched the above reel of some of the best TBWA ads worldwide. The 5 people with the highest emotional response to the ads were offered an internship at TBWA\Istanbul. Making it pay to love good ads!