Over two million views on YouTube in just a few days, for the SWISSCOM telco. Passersby in the Zurich train station had a chance to win a Samsung Galaxy S4 if they stared at an image of the phone on an interactive billboard for 60 minutes. Of course, the billboard could tell when the eyes wandered– and there were plenty of distractions! The losers still received a reduction equivalent to the percentage of time spent staring at the phone. Would have lasted one hour?
To change its image, the “East England National Conservation Charity” rolled out a campaign inviting people to enjoy the parks. Disruptive signs that look like “Keep Off the Grass” panels serve as invitations to “Keep on the Grass”, “Hug the Trees” and take photos.
The Thai telco company DATC had an innovative way to promote its new moving wifi service: transforming man’s best friend into a wifi hotspot. DATC attached a wifi router to the dog collars and then released the hounds in the city! In order to enjoy the free wifi people had
FOMO, or Fear of Missing Out is a well documented phenomenon that afflicts most people who spend any time on social networks. College Humour decided to send up this 21st century ill with an on-the-nose fake preview for FOMO the movie, starring Anna Camp. Scary and true!