Monthly Archives: May 2013


What if you didn’t look down?

Over two million views on YouTube in just a few days, for the SWISSCOM telco.  Passersby in the Zurich train station had a chance to win a Samsung Galaxy S4 if they stared at an image of the phone on an interactive billboard for 60 minutes.  Of course, the billboard could tell when the eyes wandered– and there were plenty of distractions!  The losers still received a reduction equivalent to the percentage of time spent staring at the phone.  Would have lasted one hour?



What if your dog became a Wifi hotspot?

The Thai telco company DATC had an innovative way to promote its new moving wifi service: transforming man’s best friend into a wifi hotspot. DATC attached a wifi router to the dog collars and then released the hounds in the city! In order to enjoy the free wifi people had

to get up close to a hooked-up dog. It looks like it’s not just cats who are creating online buzz!












What if there were no more uncomfortable moments?

The new Australian campaign for the Kia Cerato shows us a car

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with such great features that all awkward situations are neutralized. Infidelity, break-ups, the passengers roll with the punches. Very funny!