Monthly Archives: April 2013


What if this was the coolest vending machine?

In an act of solidarity with Buenos Aires residents who are on stay-cataion, 7UP created the “Melting Machine”: a vending machine that as it melts in the summer sun provides 7UP sodas.  During the operation, people could place bets on the time of day that the final 7UP would be “liberated” by the sun. The person with the closest bet won an ice-cold pack of 7UP. Pretty cool!



What if porn had heart?

“Porn with Heart” is the disruptive (even revolutionary) vision of Marco (Phd, philosophy) and Riccardo (real estate start-up founder) the creators of the COME4 project. The idea is simple: money from ad sales on their porn website goes to causes chosen by the Internet users. The funds that went in to creating the website’s platform were obtained by the crowdfunding site Ulule, which was funded at 156% last October.  Our agency, BEING Paris cottoned on to this idea and decided to help out by producing the above film featuring Asta Philpot, who was made famous in the BBC documentary “For One Night Only“.  Of course, I am sure that you, dear reader, never go to porn sites. However, I am sure that you have a good friend who might be interested in spreading the love, so please, do share the information and tell him or her to go to or to follow them on Twitter.


What if virality limited contagion?

RedHot is an American charity organization whose motto is “fighting AIDS through pop culture”. Helped by the agency Wing, RedHot decided to reach out to straight men in New York (the city with America’s highest reported AIDS cases) through a hidden camera in a bar and an actress who was charged with getting men’s cell phone numbers.  Once the actress left with the man’s number, he would receive a string of SMSs from the woman’s exes, featuring details of her sexual past. Finally he would receive a final text with “Don’t get more than her number, protect yourself” and the URL for the charity.  A smart way to remind New Yorkers to protect themselves!



What if this was the non-profit campaign of the year?

About a month ago, I mentioned that I had the pleasure of sitting on the jury for France’s Non-Profit campaign of the year award. Well, today I was honored to present the award to the agency BDDP&Fils for their campaign for Solidarités International, which won in the “NGO-Social Progress” category.

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The jury was made up of French parliamentarians and communications professionals. We elected a winner from 59 other campaigns. The Audience Prize (discerned via Internet voting) went to CLM\BBDO for their campaign for PLAN France (see below). I wrote about this beautiful campaign last March, that aimed to raise awareness concerning the plight of girls in developing nations. TBWA\PARIS won in the “Public Health NGO” category with their campaign for AIDES. Publicis Consultants took home a prize in the “Governmental Organizations” category with their campaign for the safe driving.


What if tagging lead to donating?

ONCE AGAIN is a Bangalore-based charity that sells used clothing and objects and reinvests the profits in charitable projects. To raise awareness, the charity invited its fans to “tag” articles of clothing and objects in old photos of friends with “Once Again”. Their friends were notified that tags had been added to their photos, with a link that lead them to the ONCE AGAIN site.  An easy an inexpensive way to encourage people to give!