Monthly Archives: March 2013

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What if we redesigned the client brief (literally)?

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with their level of creativity. Although the agency is well known for great ATL work, it is less well known for its design work. So to resolve this problem, the agency decided to redesign ATL briefs– literally. Calling on the agency’s designers they transformed typical briefs into beautiful pieces of cut-paper design and sent them back to their clients. This bold gesture yielded impressive results: 450% increase in design briefs. Not bad!

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What if tomorrow’s avatar was named Zoe?

On March 18th, the BBC published an article titled “Is this interactive avatar the face of the futre?” featuring a video with images from project Zoe, a virtual talking head developed by researchers at Cambridge.  Zoe can express a series of emotions including joy, anger, and fear by changing her voice and facial expressions.  To do this, the actress playing Zoe was filmed over a period of hours expressing various emotions, facial expressions and tones of voices.   One can imagine many different applications of this project, in games and in “humanization” of relations both personal and professional.

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What if the world went backwards?

“Forward” a video created by the Israeli photographer Messe Kop and done in one single shot while walking backwards garnered over a million hits on YouTube on it’s first day online. For all those interested in how it was done, check out the below making-of (although for everyone who wants to prolong the magic of the original video, by all means do not watch this!).

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What if we brought street view indoors?

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After NASA in Florida, the Palazzo Vecchio in Florence, and Versailles Chateau, the agency BDDP UNLIMITED is the first French agency to welcome Google Street View indoors. This morning, the agency located near Montmartre in Paris, opened its doors thanks to

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a “virtual visit” developed by Google. To make this possible an enormous amount of panoramic photos were taken in the agency itself by Imagera France’s only Google-certified photo agency. Click here to begin the virtual visit of BDDP Unlimited, check out the offices, and be prepared for a few surprises…

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