Monthly Archives: August 2012


What if everything were better with Inception music?

Kill Bill Inception


If even after having read last week’s post, “What if the sound inspired the image?” and that of the other day, “What if we showed the power of music with Old Spice?” you still doubt the power of sound, then I insist you listen up to this irrefutable demonstration from the tumblr blog, Everything is better with Inception music. See what happens when we apply the Inception soundtrack to some classic

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film scenes—I’ve selected for you Kill Bill, The Lion King, and that famous diner scene from When Harry Met Sally [NSFW]. You may also want to have another peek at Basic Instinct [NSFW for a flash], Pulp Fiction, The Big Lebowski, and a few other great classics Inceptioned, here.

When Harry Met Inception


The Lion King Inception


What if loyalty 2.0 were rewarded?

Spotted by @caroline_vk on @maximedelmas‘s blog (click here) is an amazingly simple idea for a chain of US restaurants called Legal Sea Food: a bubblegum machine automatically dispenses a freebie for every check in. Potentially addictive! To see the video, click here.

Nowadays, promoting customer loyalty well means using new technology, for example GranataPet Snack Check (one of the first that did this in 2011) that dispenses free dog treats for every check-in or Budweiser Ecuador’s Budclock that uses a QR code to make Happy Hours last longer. All the way ’til dawn? 😉

GranataPet Snack Check

Budweiser Ecuador | Budclock

What if we showed the power of music with Old Spice?

Football player-turned-actor Terry Crews, who became famous playing Chris Rock’s father Julius in Everybody Hates Chris, was chosen by Old Spice to personify the “Smell is power” campaign launched last February, replacing the famous Isaiah Mustafa who made the brand famous again (check out “What if Old Spice kicked it old school?

After having “powerfully” interrupted certain spots by other P&G brands (see the first two below, for Bounce and Charmin), Terry Crews returns with a show of power by flexing all his muscles to create music. Check it

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out and create muscle music yourself. Flex those muscles!

Old Spice | Bounce

Old Spice | Charmin

Old Spice | Vending Machine

Old Spice | 16-hour B.O. Blocker


What if we crowdfunded advertising?


A new print ad broke in the newspapers in France yesterday with the headline, “Under the cobblestones, the ad”, pointing everyone to the new website It’s the cornerstone of a campaign that one will find in several French newspapers this week, with the idea “Band together to let ourselves be heard.”

Created by a collective of a dozen representatives in advertising, and media agencies, MassToMass aims to give to everyone the means to launch a campaign in all the major media. Open for business since yesterday, the site MassToMass allows everyone to post a message in the form of creative advertising, to collect contributions from those who

share the same desire that this message is shared in advertising spaces off- and online. Advertising can now serve as the voice of causes or to combat a louder voice, emanating from a collective or from simple citizens. Rather than simply posting your video on YouTube, you can now post it to prime-time television!

MassToMass is a tool for all groups—associations or trade unions, big or small, ephemeral

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or lasting—that want to make their voice heard in media, but has at their disposal neither the budget to buy media space nor the necessary structure to launch an ad campaign. It is also a tool for creatives or agencies to produce their campaigns for clients who don’t have the media budget. The operation is quite simple: on the site, after having invested the modest sum of 15€ (approximately US$18.8) to guarantee the genuineness of the process, posts an ad (in accordance with the law and having possession of all the rights to it), and all those who wish to spread the message may make a monetary contribution towards the cost of the campaign. Once the minimum amount has been reached, the initial poster launches the campaign in coordination with media professionals who will have contacted him to finalize the campaign plan. If the collection doesn’t reach the minimum amount within six months, the campaign is cancelled and the contributors are reimbursed. The security of the funds and the transactions are assured by the partnership of MassToMass and Caisse d’Epargne, the French network of mutual savings banks; the poster therefore has no direct access to the funds collected. As for myself I’ve decided to invest in the APF campaign below. And you, what cause will you support?

What if we insured only women?


We return to our weekly section #adLOLs dedicated to the funniest ads in the world with an homage to Tony Scott and the film that shot Tom Cruise to stardom. “Top Gun” is also the title of the South African ad above that is a continuation of the saga created for 1st for Women. Check out the other two films for this brand below, which remind us why an insurance firm has good reasons to prefer insuring only women 😉