Direct TV: Don’t wake up in a roadside ditch
The Cannes Lions advertising festival comes to an end tonight. Lips are still sealed about which ad won the Grand Prix for Film that will be handed out at 8 PM in the Grand Auditorium at the Palais des Festivals. But I can already tell you that just like the Grand Prix for Branded Content, which will also be given later tonight, it’s a piece of film that you’ve already seen on my blog within the past 12 months. While waiting for the official announcements, I’ve decided to show within our weekly #adLOL section the funniest TV ads that made it to the Cannes short list. Here then is my Top 10, starting with one the funniest clip from last year’s DirectTV campaign (above)—which I already wrote about last January—all the films of the entire campaign are worth a look! I’ll skip reposting the big campaigns that i’ve already written #adLOL entries about like Skittles, BGH Air Conditioners, or Axe. But I can’t help but continue the rest of the list with the funniest French TV ad of the year with the bear of Canal Plus, of which it’s being rumored about in Cannes that it should not only win for Film, but also for Craft. Have fun!
Canal Plus: Bear
Krispy Kernels: Couch
Popsy: Swedish Truck Drivers
Walmart: Skin Products
Kayak: Brain surgeon
DnB: Finally married
At the opening of the Cannes Lions International Festival for Creativity, I can’t help but devote this weekly edition of the Day of the Thinker to one who is rightly considered as one of the biggest thinkers in the world of advertising: the charismatic TBWA worldwide chief creative officer Lee Clow, whose iconic beard has just published its first book.
On the occasion of the launch of the book leeclowsbeard, you may now download the free iOS app of the same name and hear the guru of American advertising deliver his best advice. Since the twitter account @leeclowsbeard debuted on May 11, 2009, more than 28 thousand followers have grown wiser from the 889 aphorisms it has tweeted and that have now been collected into a hundred percent twitter-sourced book.
Unbeknownst to many, the truth author isn’t Lee Clow himself— Continue reading
A book whose back-cover summary begins with “The disruptive economic models are emblematic of our generation…” and which devotes its center spread to the power of “What if?” (photo above) would find it difficult to escape the sharp eye of this blog. Contrary to what some might think, however, it’s not a new TBWA\ book about Disruption. Instead, it’s a collective piece of work inspired by Alexander Osterwalder’s Ph.D. dissertation on innovative business models, written by 470 co-authors under the editorial direction of Yves Pigneur, a professor at HEC Lausanne. I highly recommend this stimulating, imaginative, and very inspiring read, especially if you have any dreams of starting your own business or if you wish to transform the one you’re already in.
“From Love to Bingo” is a superb stop-motion video from AlmapBBDO, created out of 873 photos (curated from 5000 stock images) to promote the Getty Images database. Proof that a huge idea doesn’t need a huge budget!
Zipwhip is a Seattle, Washington-based startup specializing in cloud texting—sending phone-less texts via your computer. Zipwhip isn’t in the business of making coffee machines, but they’ve created an amazing prototype to show off their software and demonstrate how cloud texting can revolutionize everyday life. Not only does their espresso machine receive and prepare coffee orders via text, it also lets you identify your drink by “printing” the last three digits of your phone number with edible ink on the foam. Here comes textpresso! The Internet of Things has only just begun.