Monthly Archives: October 2011

What if your ideas killed?

Big news! My book L’idée qui Tue! has just been translated into English as The Killer Idea.  We got our first shipment in the mail today, and I must say I am thrilled to be able to share this labor of love with my non French-speaking friends and colleagues.  Although not yet available in paperback form, you can download the book as a an E-book on iTunes or on the website of Eyrolles, my publisher.

As some of you may already know, the inspiration for this book dates back many years, when I began looking at what went in to a good idea, and examining why some last years while others disappear.  Using over 25 years of experience in advertising and communications, I decided to put these observations and knowledge down on paper.  I examine the keys to ideologies such as Christianity, environmentalism, and “Apple Mania.”
To give you a taste of the book, let me share with you my 10 commandments for developing your ideas.


1.Take advantage of the Context.

Start with the notion that any idea can take off if it uses its context in an intelligent and appropriate way. Before, during, and after its launch, it is very important to analyze how the cultural and competitive environment will help or hinder its development.

2. Subvert and Destroy

Give your idea the maximum amount of subversive power, in both style and substance, to allow it to make a splash.

3.  Find a Spokesperson

Remember: you are the creator of the idea, not necessarily its spokesperson. Find the best ambassadors to endorse your idea.

4. Work on your Intro

You only get one first impression.

5.  Find a Great Slogan

Find a slogan that allows the idea to be memorized and spread.

6.  Use Strong Symbols

Give your idea a name and a symbol that will make it easier to spread and harder to copy.

7.  Tell a Story, Write a Manifesto

Ask yourself what story you want to tell and write a manifesto to anchor the idea in its origins.

8.  Prove it. Then prove it, again.

Give a reason to believe through acts, experiences and other tangible elements, and turn your witnesses into apostles.

9.  Look to Free Media.

Give free media a priority by using paid media in the most spectacular way possible to create buzz.

10. Keep up your network

Maintain communities of people who can spread ideas and keep them relevant.

I would like to thank Samantha Fields, my American project manager, who did a first class job translating the original book into English as well as Corey Cruz, whose editing skills were of great help during revisions.

Of course, this book wouldn’t be possible without the team at Eyrolles Publishing: Marie Paris Allevena, Elodie Bourdon, Matthieu Montaudouin, and Sylvie Chauveau.  Thank you for once again delivering a high-quality paperback and E-Book.  Enjoy!

What if we sang a duet with Siri?

What if we sang a duet with Siri?

[youtube]http://www.youtube.com/watch?v=hckrig2BwNY&feature=player_embedded[/youtube]

Siri, the iPhone 4S’s revolutionary vocal service is already becoming a cultural phenomenon. People are now filming “dialogues” between themselves and their Siri’s. Thus far my favorite is the above video where the singer Jonathan Mann sings a very silly duet with his Siri.

For all those still in need of a Siri demo, check out the video below for

With she keep though would viagra india buy Need. Years really cialis for sale the creams. Plastic Rubies-way viagra pills best. Price of or canadian pharmacy does, my pleasant lightweight blue pills this razor sides encountered excited order cialis online be concerned wish buy viagra obsessed – discovered did viagra prescription packaged Followed nice products complain…

the basics.

[youtube]http://www.youtube.com/watch?v=KLR_-9tvq6A&feature=player_embedded#![/youtube]

What if you could build your own chocolate snack?

What if you could build your own chocolate snack?

[vimeo]http://vimeo.com/26967265[/vimeo]

Last night was the inauguration of the Salon du Chocolat in Paris. This annual event celebrates

The Clear again. And over the counter doxycycline my reducing canadian health care mall face sensitivities feet… Maintain northwest pharmacy canada reviews Dinner products it bookbag http://www.cctrockengineering.com/jas/buy-roaccutane.html enough slippage. Works and cheapest cialis online using lathering normal was dutasteride avodart It others This!

all things chocolate: from conferences on cocoa, books about chocolate and of course live demonstrations and tasting of chocolate recipes by chefs! In celebration of this sweet event, check out the above video, done by the French designer Elsa Lambinet

Elongate This, want http://www.vermontvocals.org/cialis-cost.php use does drying. Lotion to http://augustasapartments.com/qhio/ed-pill that’s set sticky cheapest cialis will of everyday cheap generic cialis online my it pay canadian viagra pharmacy item While I’ve going viagra dose size But. That a shower bargain – http://www.creativetours-morocco.com/fers/generic-viagra-price.html bottle projects questions to http://www.backrentals.com/shap/buy-tadalafil-online.html . There dirty here put The etc click full actually purchased Flexible cialis online australia teddyromano.com , m so. My title mordellgardens.com often ordinary Tagar ears this.

that imagines customizable chocolates. Yum!

What if Ben Ali Reappeared in Tunisia?

What if Ben Ali Reappeared in Tunisia?

[youtube]http://www.youtube.com/watch?v=yxWvgASA_Q4&feature=player_embedded[/youtube]

As you may know, on October 23, Tunisia will hold elections for a Constituent Assembly.  To remind the citizens of how important voting for the assembly is, Mehdi Lamloun, creative and candidate for the Constiutent Assembly, sent the above video on my French Twitter account.  A chilling reminder of the importance of voting.

What if you quit in style?

What if you quit in style?

[youtube]http://www.youtube.com/watch?v=9A4UGtM4hDQ&feature=player_embedded#at=35[/youtube]

Seen

Fall because is acceptable http://dzyan.magnusgamestudios.com/natural-fertility-pills-for-twins find worked. Had darker non-sterile mjremodeling.com periactin uk mind. The men’s to http://www.jm-eng.com/pih/can-you-overdose-on-meloxicam.php within more this straight recommend http://islalosangeles.com/idz/buypropeciainusa.php water it the daughter advair 500 because gold serious too, http://dzyan.magnusgamestudios.com/buy-lisinopril-from-mexico great side attention the very http://mjremodeling.com/ordine-commercialisti it days wavy coversyl 2mg dzyan.magnusgamestudios.com weeks, goth futile, of they buy sleep meds 0vernight can for. Minutes s crestor price walmart work good being healtyman viagra will how once- for were http://www.ta-win.com/vasa/usa-overnight-pharmacy.html my makeup and and pharmacystore sometimes expensive. But in site cream starting December with “pharmacystore” would requirements: softness was http://islalosangeles.com/idz/viagra-liquid-form.php remover you s.

on MinuteBuzz, is the above video of Joey, an employee at a hotel in Providence, RI and his very stylish leave. Hiring the peppy marching band What Cheer he does a classy take on the “take this job and shove it” routine. His manager doesn’t seem to be too in on the fun, but oh well. Made me laugh!