Monthly Archives: March 2011

What if this was the best cause campaign of the year?

What if this was the best cause campaign of the year?

[youtube]http://www.youtube.com/watch?v=XlXthucUGuQ[/youtube]

Today I had the pleasure of attending the award ceremony for the best non-profit campaign of the year.  The so-called “Prix de la Campagne Citoyenne” is organized by the French advertising trade group the AACC.  This year’s big winner, I am proud to announce, goes to TBWA\PARIS for their moving “Death to the Death Penalty” film for Amnesty International.  See the above video.

I always admire the work that TBWA\Paris does for Amnesty.  One of my favorite videos became an instant classic when it came out in 2007.  Titled “Signatures” it shows just how important taking action– even through signing a petition– can be for people around the world.

[youtube]http://www.youtube.com/watch?v=9u-Yj3PJ14Q&feature=related[/youtube]

What if we could touch the rainbow?

What if we could touch the rainbow?

[youtube]http://www.youtube.com/watch?v=eDlaJlb1ezg&feature=player_embedded[/youtube]

Check out the newest films for Skittles done by BBDO.  This “touch the rainbow” campaign is just as whacky as their previous spots, but this time there’s a participative dimension: you put your finger on the screen of each video.  See what happens when you get a hands-on Skittles experience!

[youtube]http://www.youtube.com/watch?v=Oech5Rpom2g&feature=related[/youtube]

[youtube]http://www.youtube.com/watch?v=ABJ32e5jUyY&feature=related[/youtube]

What if Foursquare fed the dog?

What if Foursquare fed the dog?

[youtube]http://www.youtube.com/watch?v=YekTIVcXf60&feature=player_embedded[/youtube]

Another great Media Arts initiative from Germany!  Granata Pet, a “premium petfood” brand had an innovative approach to a voucher campaign.  Using billboards marked “Check in! Snack out!”, dog walkers were encouraged to check in at the Billboard on Foursquare.  Within a second of checking-in, a snack sized serving of Granata dog food is doled out to the waiting pooches in an attached dog food bowl.  Fantastic!  Seen on the blog PaperPlane.

What if we turned old kitchen appliances into an orchestra?

What if we turned old kitchen appliances into an orchestra?

[youtube]http://www.youtube.com/watch?v=_gzQJ07gi4c&feature=player_embedded#at=118[/youtube]

I saw this on TBWA’s blog “Curiosity Counts

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curated by the fabulous Maria Popova (she of Brain Pickings). An entire orchestra made up of vintage household appliances (called the “Blödes Orchester” or Silly Orchestra) created by Michael Petermann. His works are currently being exhibited at the Hamburg Museum until April 30th, 2011. Check out another awesome video below, called “Music for One Apartment and Six Drummers”. Enjoy!

[youtube]http://www.youtube.com/watch?v=Z7h8qkMBE_E&feature=player_embedded[/youtube]