Monthly Archives: December 2010

What if we classed up the foodcourt?

What if we classed up the foodcourt?

[youtube]http://www.youtube.com/watch?v=SXh7JR9oKVE&feature=player_embedded#at=14[/youtube]

The only opera you’ll ever see at Arby’s! This foodcourt flashmob so perfectly captures this time of year — frenzied shopping, Christmas carols and well– malls. In my opinion the best,

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and most relevant version of Handel’s Alleluia around!

What if 2010 marked the age of engagement marketing?

What if 2010 marked the age of engagement marketing?

[youtube]http://www.youtube.com/watch?v=nc7ULMMyhFI&feature=player_embedded[/youtube]

Will engagement marketing become the next big thing in the industry?  This is what NYC-based agency Big Fuel says in the above video that retraces, in 3 minutes, the history of brand communication, from caveman days up to the contemporary era.  The video chronicles the birth of the advertising agency in 1852, direct marketing in 1962, digital agencies in 1993 and finally, with the advent of web 2.0, engagement marketing.

Engagement marketing is the reason why Catherine Michaud created the agency XL\ this year.  Part of the TBWA\FRANCE network, \XL is prinicipally used by Excel, France’s number 1 fundraising agency.  Nowadays, marketing seems to be learning an important tenet of charitable organizations: clients must be motivated to adhere, react and evangelize for a brand on a long-term basis.

Advertising Age has just published its “Book of Ten” best campaigns of the year (click here), these included: Old Spice, Pepsi, Arcade Fire, Domino’s Pizza, Nike, Jay-Z, WWF  and Conan O’Brien, among others.  What did these brands have in common? An ability to engage audiences in a participatory relationship, just like TBWA’s own Pepsi Refresh Project (see below)

[youtube]http://www.youtube.com/watch?v=2fS39FitsoQ&feature=player_embedded[/youtube]

As Jeff Greenhouse says in the Ad Age article: “This list is a testament to the massive change in the advertising world over the past 12 months. Just look at how many of these incorporated the audience into the campaigns !”  Incorporating the audience changes the marketing paradigm: from now on, consumers are no longer just the recipients of our messages, they’re engaged and (pro)active participants in a conversation!

What if Sour was sweet?

What if Sour was sweet?

[youtube]http://www.youtube.com/watch?v=OLoA75P9uZs&feature=player_embedded[/youtube]

Check out this fabulous web music video (seen on Rob Schwartz’s fabulous blog Metal Potential) from the Japanese pop group Sour.  This is not the first creative music video made by Sour, check out the below to see more of the groups delightful creations!

[youtube]http://www.youtube.com/watch?v=WfBlUQguvyw&feature=player_embedded[/youtube]

What if we liked Flash again?

What if we liked Flash again?

[youtube]http://www.youtube.com/watch?v=GEkqvQFvinU&feature=player_embedded#at=46[/youtube]

Hey, remember when Flash intros used to be cool? What with HTML 5 in town, Flash animation has gone out of style, fast. Despite being “out”, Dutch department store HEMA has created a hilarious flash intro/Rube Goldberg machine on their homepage.

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that Flash intros could be funny, maybe it would have been spared square-status.

You can either enjoy the above video, or go directly to their site. Enjoy the FLASH-back :)

What if statistics were presented like the weather report?

What if statistics were presented like the weather report?

[youtube]http://www.youtube.com/watch?v=jbkSRLYSojo&feature=player_embedded[/youtube]

Seen on Gizmodo.fr and sent to me on Twitter by @danielhaddad is the above demo titled “200 years of progress”. Presented by Hans Rosling, a Swedish Health Studies professor, this entertaining, educational video makes you rethink charts and graphs. This luminous (and illuminating) presentation shows 200

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years of progress, in 200 countries in only 4 minutes. An infographic revolution for audiovisual media?

He presented something similar at the 2007 TED Conference.

[youtube]http://www.youtube.com/watch?v=hVimVzgtD6w&feature=player_embedded[/youtube]