Monthly Archives: October 2010

What if the most advanced running technology was our bodies?

Thanks @Luna\TBWA — our agency in Slovenia– for tweeting this disruptive site.

As some of you may be aware, the barefoot running movement is starting to gain ground among amateur runners and marathoners, alike.  Due to weather conditions and hostile, urban terrain, most barefoot runners do not run wholly barefoot but are equipped with minimal rubber slip-ons that allow their toes to gain traction.

Vibram FiveFingers, a maker of such shoes has found an interesting way to vaunt their simple products.  Unlike conventional running shoe brands, which highlight the latest technological innovations in their products , Vibram takes the opposite approach and celebrates the runners. The tag line “You are the technology” is wonderfully illustrated in an eponymous website that lets visitors explore the shoes by clicking on the colorfully painted models clothed only in a pair of FiveFingers.  So go and explore the two spokespeople, then take off your shoes, and run around the block :)!

What if we were entertained, seated upright and locked?

What if we were entertained, seated upright and locked?


Maybe it’s because I just took a transatlantic flight (am currently at an industry event with colleagues based in Martinique– I know, tough life) but I am loving Virgin Atlantic’s inflight safety instructions. This is just another reminder that Disruption can be applied to a business

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at all levels, even in the smallest and most mundane details. Happy travels!

What if Harvard was in your pocket?

Have you

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What if we put the Internet on Twitter?

What if we put the Internet on Twitter?


Kamchatka, an Argentine digital communication agency did just that with their website. Although Twitter does have some limitations, it’s not a bad idea. Check out the

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