Thanks @Luna\TBWA — our agency in Slovenia– for tweeting this disruptive site.
As some of you may be aware, the barefoot running movement is starting to gain ground among amateur runners and marathoners, alike. Due to weather conditions and hostile, urban terrain, most barefoot runners do not run wholly barefoot but are equipped with minimal rubber slip-ons that allow their toes to gain traction.
Vibram FiveFingers, a maker of such shoes has found an interesting way to vaunt their simple products. Unlike conventional running shoe brands, which highlight the latest technological innovations in their products , Vibram takes the opposite approach and celebrates the runners. The tag line “You are the technology” is wonderfully illustrated in an eponymous website that lets visitors explore the shoes by clicking on the colorfully painted models clothed only in a pair of FiveFingers. So go and explore the two spokespeople, then take off your shoes, and run around the block :)!
Maybe it’s because I just took a transatlantic flight (am currently at an industry event with colleagues based in Martinique– I know, tough life) but I am loving Virgin Atlantic’s inflight safety instructions. This is just another reminder that Disruption can be applied to a business
at all levels, even in the smallest and most mundane details. Happy travels!
Have you seen the music video for “I love you so” by the French duo Cassius? It’s simple, funny and apparently, you can download these fabulous lips as an iPhone app. Happy Friday!
heard of the new Harvard Business Review application? It’s completely free and it provides users
with a daily Harvard B-School approved management tip. Some of the HBR tips include “How to Protect a good Idea” and “Appeal to the power of generosity” and “Stop being so nice”. Better still, you can immediately share these tips via Twitter, Facebook or good old-fashioned email!
Kamchatka, an Argentine digital communication agency did just that with their website. Although Twitter does have some limitations, it’s not a bad idea. Check out the
above demo video.