Seen on TBWA\Chiat\Day’s Chief Creative Officer Rob Schwartz’s (@schwartzie14) excellent blog Metal Potential. The haircare brand Koleston Wella has just begun a new campaign in favor of attractive identity photos for women! Just in time for International Women’s Week in Sao Paolo, Koleston Wella set up a booth called “The Koleston Spot for Beauty” that provided women with a hairstylist and makeup artist as well as a professional photographer in order to ensure that they would be looking their very best for their ID photos. Each participant received a printout of her photo as well as an email containing the digital version of the photo (for use on social networks, naturally!). Over 2000 Brazilian women participated in the event and it received wide ranging press coverage. This seemed to take an opposite stance from the famous Dove campaigns that celebrated so-called “real beauty” (see below) that comes from inside. Wella gently reminds us that looking nice, is well, nice.
I found out about this thanks to @mediaguardian, who published a link to the paper’s digital content blog, with this very interesting article.
YouTube has partnered with a local television news service (based, naturally, in Silicon Valley) to promote citizen journalism. Indeed, San Francisco Bay Area residents can now go on to the ABC7’s “U Report” page and upload videos concerning their communities. Videos are then classified according to subject and are also placed on Google maps. According to The Guardian, “since the site went live six days ago, users have uploaded footage of emergency services responding to an incident, a brief interview with a local candidate…and footage of a protest.”
This is a great way to harness the power of YouTube and Google Maps to make local news even more relevant and personalized. Judging from the U Report page, it looks like Bay Area residents have been participating with brio. It will be interesting to see if over time, this page will continue to provide various local news stories that might otherwise slip through the cracks of the local news cycle. In any event, maybe some of these “citizen journalists” will be tuning in more often to Channel 7 news!
“Should LinkedIn be afraid of BranchOut and Facebook?” is the title of a New York Times article from July 20th, devoted to the release of BranchOut. What’s BranchOut, you ask? Basically, it’s a service that allows users to do business networking on Facebook (see above demo video). Last weekend, I downloaded the app and tested it out (so you don’t have to), and in all honesty, I wasn’t impressed. Pretty much, BranchOut retrieved (upon my accord) my various Facebook friends and re-organized them by their corporations, if one was listed. Branchout not only reclassified my friends but also friends of my friends. This is exactly what LinkedIn already does.
Despite my tepid reaction to BranchOut, I wonder if its release is indicative of a growing trend among social network users: instead of having various accounts separated by activity (personal use, professional use), they prefer growing one single network on Facebook. Who knows, maybe BranchOut will make LinkedIn, well, out.
Thanks very much, @LePlanneur, for showing me this campaign that I was unaware of. As you will see, this seems like one of Joe La Pompe’s (@joelapompe or on his website JoeLaPompe.net), famous ad comparisons.
“Traveling Denim – Recording color fade for two years” (see above) is a documentary film directed by Takayuki Akachi that was loaded on Vimeo last January, featuring a young woman wearing the same pair of jeans throughout a two year long journey in 50 countries. As the woman travels, her jeans gradually fade from a dark rinse to a sun-bleached light blue.
“Guy Walks Across America” (see below) was posted July 20th on YouTube, and it features a young (model handsome) man walking East to West across the US in a single pair of jeans. It appears that this time around, the documentary is in the name of viral buzz for a brand (some believe it’s Levi’s) and not artistic expression. “Guy Walks Across America” is well orchestrated and clever, but I think that in taking the format of Akachi’s film and not the message, the emotion and truth of the original is gone. Wouldn’t you agree?
I am always grateful to Alexandre Ribichesu, who keeps a fantastic (French-language) blog Kairos Mosaique and is also a great finder of killer ideas on the Internet. His latest finding is by StudioSmack. To cite and (translate) Alexandre, here is his thought process: “We live in a time when anything and everything can be upgraded or “pimped”…why not our planet? StudioSmack presents “Pimp my Planet”, an animated short film that explores the possibilities of playing God and rearranging earth as we see fit, aesthetically or ideologically. What would be the consequences of your actions?”
I believe that Charlie Chaplin, another creative genius, had a similar idea (see below)…