It’s called the “Yee” and it ought to please sci-fi fans. This flying car, able to drive on roads and in the sky was created by 3 Chinese students (Zhu Wenxi, Lai Zexin and Pahn Jiazhi) and brought them the Gold Medal for the best Future Design for the Design Concept Car International contest that took place in Beijing. The “Yee” looks more like a space shuttle than a car. The single back tire is for the ground and the propellers placed on this tire allow it to fly. Naturally, this vehicle works on alternative energy, notably solar energy. The “Yee’s” shell is made up of recycled materials. The Yee waiting list is now open on this blog ;-).
If you’re like me, and have spent countless hours of your life playing foosball, you’ll love the latest campaign for the Nokia N8 phone (“What will you do with it?”) that helps you improve your foosball level considerably with lessons from foosball pros. The branded content includes not only the spot (see above) but also explanatory videos that show the best plays in slow-mo! Below are some of my favorite moves: the lob, the “total k-u” and the “off the rails”. My two sons need only to practice, as the making-of (last video) shows, there were no special effects or editing in this video…
TBWA in Sao Paolo was behind this brilliant idea for a very original campaign (see above video) for the launch of the men’s cologne KIAK: “Scented Banners”, distributed in a chain of Brazilian cybercafés. Result: a 17% increase in clicks, as well as worldwide buzz!
For the second year in a row, Google was able to predict the winner of Eurovision (a prize that France hasn’t won since 1977 with Marie Myriam 😉 ).
Last year, Google predicted that Norway would take home top prizes through an analysis of search terms. Based on the Google search, a software program measures the popularity of each candidate and calculates the number of votes that he would have if the contest took place on the same day. Despite the vagaries of the Eurovision voting system (in some countries the vote is open, in other countries, it goes to a jury), Google was still able to predict the success of Germany during Saturday’s finale in Oslo. Still, Google’s betting system isn’t perfect: Armenia, which Google placed in 2nd place, finished in 7th place. Turkey (below) finished in 2nd place and not in 10th place as Google had predicted. As for France, my country came in 12th place and sadly, not in 7th.
Whatever you might think of the performances, we should admire Google’s ability to measure the popular vote fairly accurately. Will Google one day be able to accurately predict the results of a presidential election?
We’re back this Sunday with the Day of the Thinker. Today, we welcome Scott Belsky, the founder of the Behance network (www.behance.net) that allows all sorts of creative types (photographers, directors, illustrators, architects…) to bring together the best of their work in real time. This month he is publishing a book (available here) entitled Making Ideas Happen: Overcoming the Obstacles between vision and reality. Belsky takes the famous Thomas Edison saying, “Genius is 1% inspiration and 99% perspiration” as the jumping off point for this very interesting book.
Scott started his career working at Goldman Sachs before going on to create Behance, which acts as an exchange platform for design professionals and welcomes millions of visitors each month. He has also created “The 99%” a think tank and an annual conference dedicated to creative execution and the “Action Method” that aims at maximizing productivity and the ability to carry out good ideas. Belsky was able to study the organizational processes of the world’s most creative people. His most recent book details very hands-on teachings that he learned from their practices.
In Making Ideas Happen, Scott Belsky reminds us that those who lack creativity but still produce things that are impactful are more important than geniuses who do nothing! The majority of creative people must fight to bring ideas to fruition, because executing an excellent idea is rarely as stimulating as having the idea. In the same way that we need some restrictions to create, we also need to overcome the restrictions of producing an idea. To help an idea become a reality, Belsky believes that ideas should be seen as projects, within three distinct categories: actions, the “backburner”, and references. He recommends constantly sharing ideas with a community to benefit from useful feedback (as you can imagine, I wholeheartedly support this) in real time. He also recommends that “dreamers” team up with “doers” and offers a leadership process for projects that includes pointers not only on managing others, but also managing oneself. In all, this book includes practical advice that can help transform ideas into reality, but unfortunately, there is very little conceptual framework. While waiting for the Amazon shipment, take a look at the inspirational site for Behance, whose images are below.