It’s over for 2009. Tomorrow I will be 9,729 kilometers away from Paris and this blog. Let’s meet back here in 2010 when the “killer ideas incubator” will be up and running for the New Year. First order of business: Awarding the “Killer Idea of 2009”—which you can vote for up until December 31st at midnight! I would like to sincerely thank all the contributors, commentators and visitors who have made this blog a success. I wish you all very happy holidays and a fantastic 2010!
All the best,
The disappointing results of the Copenhagen summit creates an increasingly compelling argument for the think tank Collegium International, of which I have always been a supporter. Inspired by Stéphane Hessel, one of the founders of the United Nations, this organization is made up former political leaders (such as former Presidents Fernando Enrique Cardoso (Brazil) and Milan Kucan (Slovenia)) and members of civil society—such as philospher Edgar Morin, the economist René Passet and the professor Michael Doyle, among others. Last week Collegium International published an Op-Ed in the French newspaper La Croix proposing a “charter for global governance”. I have put an excerpt below and have illustrated it by a video titled “The Known Universe” created by the American Museum of Natural History.
“The G8 and G20 have proven to be summits where much is said and little is accomplished. This collective indecision does little to help us understand the various crises that afflict us on a global scale—be they climactic, financial or tied to nuclear security…Due to the planetary level of these problems, men and women need to remember their INTERDEPENDENCE and consider their common destiny…The only salvation available is collective…We must transcend the prevailing local interests that continue to transform the international community into a marketplace where sordid deals are made…The arrival of this new community of planetary inter-solidarity must be heralded by a “declaration of interdependence.” We must create an economic, social and cultural Security Council. We are now in the era of global solidarity, not strict isolationism. We must put pressure on the UN General Assembly to formally adopt a Universal Declaration of Interdependence to create a meeting place for diverse cultural wisdoms through civil and moral society, intellectuals and scientists. The 21st century will be the century of global governance—or we will perish.”
This has happened twice in my life. The first time, as a student, I was too naïve to ask my lookalike for his contact information. The second time, it was when I saw a photo of the young Bill Gates and even my mother confused me with him (or him with me) ;-).
Running with the idea that we all have a double, and taking advantage of Facebook’s formidable address book, Coke Zero let’s you find your lookalike with its “Facial Profiler” application. Because Coke Zero is often mistaken with regular Coca-Cola, you can also find your twin! Try with different photos and you’ll get different results, as well as the possibility to contact your double by Facebook!
This post is a spontaneous contribution from Clément Ollivier, student in communications and author of an excellent French-language blog (kapecom). Clément was very excited by worldwide web founding father Time Beners-Lee’s talk at TED in March 2009 (video below). Without further ado, here’s Clément:
Hello, I am a student in communications and big fan of this blog. I recently discovered a “Killer Idea” and I wanted to share it with you. In today’s web that we know, we are evolving from sharing documents to sharing links. When we enter information into a search engine, we feed it key words and the search engine gives us a list of documents that it finds the most pertinent. For example, if I look for information on Nietzsche, the first page that comes up is Wikipedia, next a list of citations. However, if I try and look for the names of Italian cities that Nietzsche visited, it would take a long time to find informative, coherent information on this subject—provided that there even IS data published on this subject.
That’s where we are now: data. So-called “linked data” seeks to make a maximum amount of brute data available, all interconnected by a search engine that can find the most relevant information. Imagine then, the possibilities if all data bases, attached to documents on (or off) line could dialogue among themselves?
This is what we call the new Web 3.0, and it should be just as exciting as this past decade was online! As says Tim Berners-Lee: “It’s called Linked Data. I want you to make it. I want you to demand it. And I think it’s an idea worth spreading”
Last Wednesday, the jury of the Viral Film Festival (made up of advertising execs and bloggers) gave their verdict for the 2009 awards (Full list of winners is available here. Also, my congratulations to BDDP Unlimited for their prize for The Candle, a viral film for Viagra 😉 ).
The Grand Prize of 2009 was given to Heineken for their wonderful campaign created by TBWA\Amsterdam. This campaign is built around the concept of a “walk-in fridge”—the male equivalent of the walk-in closet. The first spot (video 1 below) was downloaded over 400,000 times during its first 5 days—and over 15 million times since then. It was followed-up by a viral campaign showing the construction (or delivery) of giant refrigerators (see video 2 below) and it was topped-off by an events campaign centered around placing giant refrigerators equipped with webcams in public places. A final film titled “Walking Fridge” allowed Heineken to maintain a “top-of-mind” dominance and helped sales reach an all time high. If you think another campaign should have been elected “Best Viral Campaign of 2009”, please mention it in the comments section!