Monthly Archives: November 2009

What if Jules Verne had found his rightful successor?

His name is Jacques Rougerie, and he is a 64-year-old architect and he will construct the first vertical ship.  This giant seahorse, called The Sea Orbiter will serve as an exploratory vessel that drifts with oceanic currents.  His project was thought up in collaboration with Jacques Piccard, the man who scaled the most profound depth under the sea, and it allows simultaneous under and above water monitoring.  51 meters high and 10 meters long, the vessel can house 18 passengers, 8 of whom would sleep in a pressurized environment, much like astronauts in their capsules.  The ship will be equipped with cameras and robots that can descend to 600 meters below sea.  Work on the Sea Orbiter will begin in the second quarter of 2010.  The Sea Orbiter’s first mission will begin in 2012, when it will be cast adrift in the Gulf Stream.  President Sarkozy is committed to “devote the necessary means” to this vessel.  The dream of Jacques Rougerie, great admirer of Jacques Cousteau, will soon become a reality.

What if we opened jean-hunting season?

What if we opened jean-hunting season?

That’s the idea behind “I spy Levi’s”.  An Australian campaign that’s been thought up uniquely for social networks (twitter and mobile phones) featuring a giant, urban hide-and-seek (in Sidney and Melbourne) that ends in a pair of jeans.  The idea? Brand representatives, wearing the prized Levi’s, tweet real-time clues to their whereabouts.  If you’re the first to find the brand representative, you need only say “Are those Levi’s?” and the jean is handed over right away—literally!  To see what I’m talking about, check out the below video.

[youtube]http://www.youtube.com/watch?v=WjR-ddUwglo&feature=player_embedded[/youtube]

What if grandma’s knitting was made-to-measure?

What if grandma’s knitting was made-to-measure?

This post was suggested to me by Benoit Cornu, who has fallen in love with the Golden Hook website.

Golden Hook is a French brand (though you wouldn’t know by its name), founded to encourage inter-generational reciprocity.  This e-commerce website allows you to design your own beanie or scarf and to have it crocheted by a “Gang of Grandmas”.  The grandmas are paid for their work.  An excellent idea and a great website.  What if this were your “Killer Christmas Gift Idea”?

[youtube]http://www.youtube.com/watch?v=wwd-ogAgKm8&feature=player_embedded[/youtube]

What if your laptop took up as much space as your umbrella?

What if your laptop took up as much space as your umbrella?

Since the 1984 launch of MacIntosh (see below video where Steve Jobs congratulations Lee Clow and the team at TBWA\Chiat Day after the début of the 1984 spot), computers have changed enormously on the interior but have stayed relatively similar on the exterior, always equipped with a protective shell and a keyboard—until now, that is.  The below project, by the German design agency Orkin Design, and presented on the blog Influencia offers a radical departure from the classic laptop, by using new flexible screens.  A 17-inch screen in tablet or “tv” form becomes a laptop when using the 13-inch digital keyboard.  The column that the computer wraps itself around provides the cables, the speakers and the webcam.  At the moment, this is only a prototype—but it gives us an interesting look at what’s in store for us in the future!

[youtube]http://www.youtube.com/watch?v=7H0K1k54t6A&feature=player_embedded[/youtube]

[youtube]http://www.youtube.com/watch?v=lSiQA6KKyJo&feature=player_embedded [/youtube]

What if we gave a picture instead of taking it?

What if we gave a picture instead of taking it?

This post is a spontaneous contribution from Domitille Merlin, a young ad agent based in Lille, France, who contacted me on Twitter (@DomitilleM), to talk about the following movement created by an American photographer.

What if a single photo could restore hope? Jeremy Cowart an American photographer (see an example of his work, above, taken from his book Hope in the Dark) is calling on all photographers worldwide—amateur or professionals—to join a movement that he calls “Help-Portrait”.  The goal of Help-Portrait: use the photographer’s talent to provide hope and a smile to people in need.  Help-Portrait day will be held on December 12, 2009, worldwide.  To participate, it’s simple: 1. Find a person in need (it could be a homeless person, a sick person, someone who is alone, a family, your neighbor…) 2. Take their portrait 3. Print it out 4. Give it to them!  The portraits taken on the Help-Portrait day are gifts.  They must be neither put online nor sold, nor added to portfolios.  The portraits belong solely to the subject.  To see the very moving “test-run” that was conducted in Nashville on October 9th, see the below video.  As I write, some 1700 photographers from 40 different countries have joined the movement.  In Paris there is a community of 14 people, what if we joined them?

[youtube]http://www.youtube.com/watch?v=F9tu1XrBn3A&feature=player_embedded[/youtube]