Monthly Archives: August 2009

What if 20 million people attended your wedding?

What if 20 million people attended your wedding?

When Jill, Kevin and their friends had an original idea for making an entrance in the church, on their wedding day, they didn’t think that it would become such a worldwide success.  This is what happens when you have the audacity to challenge a convention that has been in place for centuries.  Gaining over 20 million views, the creators of this video decided to take advantage of their Internet celebrity at the same time that Chris Brown was on his apology tour for beating his girlfriend, Rihanna—by encouraging donations to domestic violence awareness groups.  They have already raised some 16,000 dollars.

Seizing the moment, the New York agency IndigoProd has created a hilarious parody with Jill and Kevin’s entrance to their…divorce!

Wedding Entrance

[youtube]http://www.youtube.com/watch?v=4-94JhLEiN0&feature=player_embedded[/youtube]

Divorce Entrance (Parody)

[youtube]http://www.youtube.com/watch?v=zbr2ao86ww0&feature=player_embedded[/youtube]

40-ans-de-disruption-827x1024

What if we took a picture of Disruption?

Every year, the city of Arles in southern France gives us a photography festival featuring some of the world’s best artists (see the catalogue below).  For the 40th anniversary of the legendary festival, the director Nan Goldin chose to celebrate it under the sign of Disruption!  It’s very funny to note that this term—which in French originally refers to a power breakdown, and in English, has a negative connotation—has been revived.  Could this be linked to Jean-Marie Dru’s appropriation of this term in 1993?  The term “disruption” now is often used to show a breaking away, a rebirth and positive changes.  This has also become a mantra for the American management guru, Tom Peters.