Featured on my blog last November, « Dumb Ways to Die » could become the most awarded campaign in the history of Cannes. McCann Melbourne’s wonderful campaign for train safety, featuring a video that has garned over 50 million views is registered…
To celebrate the first day of the Cannes Lions International Festival of Creativity, I wanted to showcase some particularly funny ads. The above, done by Leo Burnett Paris for Trefle toilet paper is an excellent response to the paper-free lifestyle!…
At a Beyoncé concert in Belgium, Pepsi and TBWA\Belgium débuted THE LIKE MACHINE, a soda distributor that doesn’t accept money, but Facebook Likes. It’s easy to use: with your smartphone go to likepepsi.com and sign in using your Facebook account,…
Over two million views on YouTube in just a few days, for the SWISSCOM telco. Passersby in the Zurich train station had a chance to win a Samsung Galaxy S4 if they stared at an image of the phone on…
To change its image, the « East England National Conservation Charity » rolled out a campaign inviting people to enjoy the parks. Disruptive signs that look like « Keep Off the Grass » panels serve as invitations to « Keep on the Grass », « Hug the…
