Love this? LIVE THERE! That is Airbnb’s message in this new campaign launched by TBWA\Chiat\Day, which fits into the brand’s global strategy of the last couple of years, “Belong Anywhere.” Warning: this series of films will make you want to immediately pack your bags and fly away to an exotic destination, and maybe even take advantage of the special […]
Everyone hates going to a concert and realizing your favorite band or singer is lip-synching. But there’s lip-synching and lip-synching. In this ad just released by TBWA\Chiat\Day for the 58th Annual Grammy Music Awards, a man gets off a bus and as he walks along the street, the album covers of all five nominees for […]
With the launch of Jean-Marie Dru’s new book The Ways to New – 15 paths to disruptive innovation, I think it is important to stop a minute and take a clear look into DISRUPTION. In the wake of the digital transformation and uberization that are upon us, the term “Disruption” has become a buzzword that has been hackneyed […]
Alright, enough is enough. Switch your phones to airplane mode, shut all those open tabs, take off your smartwatch. True luxury today, especially in summertime and on the eve of the infamous ‘vacation’ month of August (for a lot of Europe anyway), is being able to disconnect. Escape from the clutter of information that is today’s […]
Various journals, news sites and blogs will recap the winners and creative tendencies of this year’s Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry. So in order to not be redundant, I thought I’d select the funniest films that I saw entered this year. Here are 15 films that […]
