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What if there were no more uncomfortable moments?

...mai 22, 2013

The new Australian campaign for the Kia Cerato shows us a car with such great features that all awkward situations are neutralized. Infidelity, break-ups, the passengers roll with the punches.  Very funny!…

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What if the scariest thing was missing out?

...mai 21, 2013

FOMO, or Fear of Missing Out is a well documented phenomenon that afflicts most people who spend any time on social networks.  College Humour decided to send up this 21st century ill with an on-the-nose fake preview for FOMO the…

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What if a little negotiation went a long way?

...mai 17, 2013

Heineken uses hidden cameras to great effect to promote its sports sponsorships (see my post on Heineken’s « soccer concert » here).  This time, Heineken launched an operation in a furniture store: if a guy could convince his girlfriend to by 2…

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What if you acted like a real New Yorker?

...mai 16, 2013

« How to piss off every New Yorker in 36 seconds » is the title of this video published by Buzzfeed.  With over 4 million views in less than three days, the video gives you 12 ways to provoke the (rather legitimate)…

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What if Old Spice got even crazier?

...mai 14, 2013

After some very long-lasting bar soap and the appeal of a Wolf Dog (see below), Old Spice has gotten even wackier, with its most recent campaign for their line of shaving gel, featuring the very unique spokesman, Terry Crews. Talking…