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What if we already knew who the big winner at Cannes was?

...juin 18, 2013

Featured on my blog last November, « Dumb Ways to Die » could become the most awarded campaign in the history of Cannes. McCann Melbourne’s wonderful campaign for train safety, featuring a video that has garned over 50 million views is registered…

What if Cannes wasn’t lacking in humour?

...juin 18, 2013

To celebrate the first day of the Cannes Lions International Festival of Creativity, I wanted to showcase some particularly funny ads.  The above, done by Leo Burnett Paris for Trefle toilet paper is an excellent response to the paper-free lifestyle!…

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What if liking was the same as paying?

...juin 4, 2013

At a Beyoncé concert in Belgium, Pepsi and TBWA\Belgium débuted THE LIKE MACHINE, a soda distributor that doesn’t accept money, but Facebook Likes. It’s easy to use: with your smartphone go to likepepsi.com and sign in using your Facebook account,…

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What if you didn’t look down?

...mai 31, 2013

Over two million views on YouTube in just a few days, for the SWISSCOM telco.  Passersby in the Zurich train station had a chance to win a Samsung Galaxy S4 if they stared at an image of the phone on…

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What if we kept on the grass?

...mai 31, 2013

To change its image, the « East England National Conservation Charity » rolled out a campaign inviting people to enjoy the parks.  Disruptive signs that look like « Keep Off the Grass » panels serve as invitations to « Keep on the Grass », « Hug the…