Airbnb Treehouse

WHAT IF YOU SLEPT NEARER TO YOUR PASSIONS?

...February 9, 2016

Love this? LIVE THERE! That is Airbnb’s message in this new campaign launched by TBWA\Chiat\Day, which fits into the brand’s global strategy of the last couple of years, “Belong Anywhere.” Warning: this series of films will make you want to immediately pack your bags and fly away to an exotic destination, and maybe even take advantage of the special […]

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WHAT IF THIS WAS THE BEST LIP-SYNCHING EVER?

...February 5, 2016

Everyone hates going to a concert and realizing your favorite band or singer is lip-synching. But there’s lip-synching and lip-synching. In this ad just released by TBWA\Chiat\Day for the 58th Annual Grammy Music Awards, a man gets off a bus and as he walks along the street, the album covers of all five nominees for […]

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WHAT IF WE PUT SOME ORDER BACK INTO DISRUPTION?

...January 18, 2016

With the launch of Jean-Marie Dru’s new book The Ways to New – 15 paths to disruptive innovation, I think it is important to stop a minute and take a clear look into DISRUPTION. In the wake of the digital transformation and uberization that are upon us, the term “Disruption” has become a buzzword that has been hackneyed […]

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What if you no longer had to go to bed with your phone?

...July 31, 2015

Alright, enough is enough. Switch your phones to airplane mode, shut all those open tabs, take off your smartwatch. True luxury today, especially in summertime and on the eve of the infamous ‘vacation’ month of August (for a lot of Europe anyway), is being able to disconnect. Escape from the clutter of information that is today’s […]

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WHAT IF YOU WATCHED THE FUNNIEST FILMS OF THE 2015 CANNES LIONS?

...June 29, 2015

Various journals, news sites and blogs will recap the winners and creative tendencies of this year’s Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry. So in order to not be redundant, I thought I’d select the funniest films that I saw entered this year. Here are 15 films that […]